Product Design to Online Business · Commercial

Mindful Munchies: A Customizable Snack Subscription

A subscription snack box for students and young professionals, priced at €44.99 a month.

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Overview

This business report designed Mindful Munchies, a subscription-based healthy snack venture aimed at students and young professionals in the Twente region.

The team developed the strategy, customer personas, a Business Model Canvas, a product structure and bill of materials, sustainability positioning, digital marketing, and an Odoo ERP design with financial projections.

It proposed sustainable packaging and phased growth from Enschede to the Benelux and Germany.

Highlights

€44.99 per month for one box a week (up to 28 products)
Bill of materials built from a three-level product structure
Phased scale-up from Enschede to the Benelux and Germany