Supply Chain · Operations

The Fresh Connection: Supply Chain Simulation

Taking over a loss-making simulated juice supply chain, our team lifted ROI from -13.45% to 5.14%.

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Overview

In this simulation, the team ran all five supply-chain roles of a simulated juice manufacturer and adopted a responsiveness strategy to lift ROI and service level.

Decisions covered sales contracts, supplier reliability, stock and safety-stock levels, warehousing and production planning, backed by demand forecasting and trade-off calculations.

By the final round the supply chain had moved from loss-making to profitable while holding a high service level.

Highlights

ROI improved from -13.45% (round 1) to 5.14% (round 7)
Achieved a 97.5% service level against a >95% target
Reduced rejected components to 1.1% and obsolete products to 3.6%